How much money do mobile apps make?

However, the final step in app development is to test the finished product. Users are more likely to sit through the entire video because it provides an incentive. They receive free tokens, coupons, or any other item that can be used in the app, especially if it’s a game app to unlock levels and special items. Do you have a team that excels at advertising or bringing in sponsors? If not, choosing a sponsorship or an advertising model will only do more harm.

do free apps make money

A great example is Home Depot sponsorship on the Weather Channel app. Despite the fact that Email Marketing is comparatively old technique, it can be quite powerful when it comes to monetizing apps. This strategy works best when you kindly ask user email during sign-in. And, as a result, get a possibility to consequently reach them with email notifications.

Where Users Are:

In-app purchases are the one that is made directly from the apps. The In-app purchases are deployed for accessing the advanced and powerful features for making the users’ interaction much swifter and empowered. The aforementioned monetization strategy is widely used in cloud services, online audio /video streaming, and online news portals.

A free or freemium app is an app that is available for download and used on the device without any cost. Over 95% of apps on the Google Play Store and over 90% of apps on the Apple App Store are free to download and use. This data persists, although the Apple App Store is more lucrative than the Google Play Store.


But after reading this article you may want to change your position on the matter and spend those few dollars most paid apps probably cost. This is the end of our guide on how to create an app and make money. Hopefully, you found at least one monetization model you can use for your next app idea. Another example of how this could work would be a fitness app directing users to the website of a nutrition shop or exercise equipment store and then taking a cut of any sales made.

You earn weekly credits that you can use top redeems for gift cards for some of the top retailers. With this app you earn cashback no matter where you shop, Target, Costco, Walmart, etc. The best part is that there is no minimum payout requirement. Some apps have especially generous referral programs where you can earn up-front cash rewards for referring your friends. Rakuten, for example, offers a $30 referral bonus when your friends join through your referral link. Developers can generate significant revenue from app advertising.

Referral Marketing

One of the major sources of monetizing the app is advertising. Yet, some app categories tend to make more money than others. These include games where developers sell in-app items and content-based apps where the owners charge subscriptions to access exclusive content. For free apps with restricted content or features available for a limited time, the user can pay a subscription fee to get a full access and unlock it.

do free apps make money

However, drivers can earn extra money by making deliveries during Peak Pay times when offered by the company. Artists are paid a portion of the Redbubble sales that incorporate their designs. Bananatic is another online gaming app where users play games to earn reward points, called bananas. Watching ads is another way to earn additional reward points with Bananatic. So, we hope that with the help of the common monetization structures provided above.

Best for Earning Cash Through a Variety of Ways

While not everyone wants to pay an upfront price for an app download, many users won’t think twice if the app is exactly what they need — or if that app’s reputation precedes itself. There’s a business model and monetization plan for nearly every app. But before we dive even deeper, you’re probably wondering how much you can expect to make. Video ads are often shown while another video is loading, or before a level in a game.

  • And, even with the right app and niche, it is still challenging to find a proper sponsor.
  • In its most recent “State of Mobile” report, AppAnnie found that between 2016 and 2018, time spent in-app grew by 50 percent, while downloads increased by 35 percent.
  • Since 2018, Apple has made subscriptions available in all app categories.
  • If you have limited software development experience, this is where using an app builder can save you a lot of time and stress.
  • What’s interesting about this app is that the cashback offers it features aren’t tied to any specific store.
  • In an era where smartphones and tablets reign supreme, mobile applications have seamlessly integrated into our digital lives, and most apps are not free to develop and maintain.

The more relevant the ad is to the user, the more likely they are to engage with it. The best app to earn cash is Upwork, as it is completely legit, and you will get paid timely. Instacart is another delivery app that pays you to shop in store and deliver groceries. It provides a flexible schedule for drivers to work when they want. You even can choose to sign up as an Instacart delivery partner only. It has an easy-to-follow posting template to upload item details and set your offer price.

Outstaffing vs Outsourcing – Which One to Choose For Your Business?

Generally, the surveys are about TV shows, products, movies and shopping. The best part is that completing these surveys is generally pretty simple to do, making this an easy way to make money with apps. With these apps, you can earn money doing a huge range of things. InboxDollars will offer you $5 free when you join their survey site. Most of these apps have some sort of a hook to encourage you to join.

do free apps make money

To make this type of monetization model more profitable, find sponsors with the same target audience. For instance, if you have a fitness app, you can find sponsors among fitness centers, personal trainers, or healthy diet websites. The beauty of monetizing an app is that there are many ways to do so.

Paid apps:

This model is employed extensively in the app market, ranging anywhere from in-game purchases to paid subscription tiers. Crowdfunding provides many people with access to cheap money and can even help them develop foundations for promising investor relations and future partnerships. However, the process does require significantly increased levels of transparency, and the process takes a considerable amount of time. Additionally, there is never a guarantee that people will voluntarily fund your ideas. Some companies that offer free mobile apps sell their databases to third parties. The information may contain user’s email address, social media accounts, and personal preferences.

What to Consider When Monetizing Your App with Subscriptions

When users use any app, that app collects data about user interaction, behavior, and more. Other companies in different areas highly seek all that data. Before applying this model, make sure you list all the potential sponsors who share the same target market as the app. Also, remember it’s advisable to use more strategies configuration control boards at once and switch it up according to your business model. Our guide researched the current market trends and brought you the best tried-and-true techniques to make money from free apps. A major drawback of this method is that you can face backlash from your users when switching from a free model to subscriptions.

Top grossing apps by category till 2018

There are a few types of monetization strategies within the freemium model. Mobile games allow users to buy game items through in-app purchases. Productivity apps often offer a premium subscription, which removes feature limitations on the app. When it comes to making money through free apps, arguably the easiest and most common way to do so is through advertising. This is a straightforward tactic involving simple ad implementation into the app via a third-party ad network. App owners are typically paid when users click the ad or install an advertised application by following the ad link.

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